Real numbers from real campaigns.

A Lisbon-based home goods retailer was spending heavily on paid ads but had almost no organic presence. We restructured the product category hierarchy, resolved 740 indexation issues and produced 18 buying-guide pages targeting purchase-intent searches. Organic sessions went from 2,100 to 8,800 per month. Paid ad spend dropped 40%.

A B2B software company targeting European markets had strong product-market fit but ranked for almost nothing beyond their brand name. We identified 68 commercial keywords, prioritised by intent and difficulty, and executed 5 months of technical work, content production and link acquisition. 41 of those keywords reached page 1.
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